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SEO

Optimize your website to attract more visitors

Search Engine Optimization (SEO) is the process of improving your website so that it attracts more visitors from search engines. It’s an essential part of the first stage of inbound methodology as it helps you attract strangers looking for content relevant to your business and turn them into new visitors on your website.
For this reason, your goal as business owners is to be listed in the top organic results as most searchers (94%!) only click on the first page of search results.

 

To help you do this, our inbound and SEO experts will guide you through the following process:

 

  1. Understand exactly what your prospects are searching for by researching your buyer persona’s goals and intent, and problems they face.
  2. Research the keywords used by your buyer personas and determine which keywords are already used to find your site.
  3. Drill down into keyword analytics and rankings in order to define the keywords that have a higher search volume with less competition.
  4. Create engaging content using those keywords and optimize web pages to promote a good user experience.

As is the case with all other components of inbound marketing, SEO also works best when it’s an integral part of an end-to-end marketing strategy.

 

By promoting optimized content through social media and email, more people see, share and link your content — making your site more popular and gaining more trust with search engines.

Whant to get some tips on embracing your role as the “voice of the customer”?
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Learn more about inbound options

Lead generation & nurturing

Build a strategy to attract the right people to your website, convert them into potential prospects, and then nurture them so they become sales-qualified leads, customers, and eventually promoters of your brand.

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Content marketing

Create engaging content to power your inbound strategy — and attract the right visitors to your site, convert them into leads and nurture them, help close them into customers, and then delight them into promoters.

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Email marketing

Leverage one of the most powerful tools in your inbound marketing toolbox to extend your reach, nurture prospects and leads, and enhance communication with your customers.

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Contact us for a consult