Search Engine Optimization (SEO) is the process of improving your website so that it attracts more visitors from search engines. It’s an essential part of the first stage of inbound methodology as it helps you attract strangers looking for content relevant to your business and turn them into new visitors on your website.
For this reason, your goal as business owners is to be listed in the top organic results as most searchers (94%!) only click on the first page of search results.
To help you do this, our inbound and SEO experts will guide you through the following process:
As is the case with all other components of inbound marketing, SEO also works best when it’s an integral part of an end-to-end marketing strategy.
By promoting optimized content through social media and email, more people see, share and link your content — making your site more popular and gaining more trust with search engines.
Build a strategy to attract the right people to your website, convert them into potential prospects, and then nurture them so they become sales-qualified leads, customers, and eventually promoters of your brand.+
Create engaging content to power your inbound strategy — and attract the right visitors to your site, convert them into leads and nurture them, help close them into customers, and then delight them into promoters.+