Inbound marketing is customer-centric. So you need to know who your ideal customers are so you can attract them to your website, and convert them into leads and then happy customers.
It sounds simple right? But understanding who your ideal customers (or buyer personas) are can be complex – especially in the world of B2B.
We’re here to help. With extensive knowledge in segmentation and creating value-based branding and marketing strategies, we help you research and analyze current customers, former customers, prospects, and even employees to understand the mindset, challenges, goals, behaviors, and motivations of your potential buyers.
We then dive into the buyer’s journey — which is the active research process that your potential prospects go through before purchasing a product or service. This journey, which is usually divided into an awareness, consideration and decision stage, provides the context for accurately tailoring your inbound marketing and content based on who you’re trying to reach (your persona) and what they’re most interested in (depending on where they are in the buyer’s journey).
Build a strategy to attract the right people to your website, convert them into potential prospects, and then nurture them so they become sales-qualified leads, customers, and eventually promoters of your brand.+
Create engaging content to power your inbound strategy — and attract the right visitors to your site, convert them into leads and nurture them, help close them into customers, and then delight them into promoters.+