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Lead Generation & Nurturing

Attract prospects and earn their trust

Lead generation and nurturing is a crucial component of inbound marketing. It begins with finding unique ways to get people naturally interested in your company — usually by offering them valuable information and content — and then nurturing their trust so they warm up enough to your brand to consider buying from you.

 

Our team of inbound experts understands all of the nuances of lead generation. Once we’ve assisted you in defining who your ideal customers are, we use an integrated approach to help you:

 

  1. Attract qualified leads to your website by offering them engaging content that is relevant to them.
  2. Convert leads through efficient conversion paths that include compelling offers, calls-to-action (CTAs), landing pages, and forms.
  3. Nurture your leads until they are ready for your sales team (almost 80% of your website visitors are not yet ready to buy!).
  4. Continue to engage and delight your leads after they’ve become customers so they happily promote your brand.

And of course, we never stop testing. The more we tweak and test every step of your inbound lead generation process, the more you’ll improve lead quality and increase revenue.

Visitor discovers your business through one of your marketing channels (such as website, email, blog, or social media page).

Clicks on call-to-action (CTA) – an image, button or message calling website visitors to take some sort of action.

Navigates to a landing page, which is a web page with a distinct purpose.

Visitor fills in a form with personal information in exchange for something valuable — usually content or something valuable.

The visitor becomes a lead.

Nurture your leads until they’re ready for your sales team.

Want to learn about the different points on the customers journey, mapping their journey and fully understanding their needs?
Download the PPT

Learn more about inbound options

Persona targeting

Define your ideal buyer personas and understand their journey so that you know who you want to reach, and how, when, and where you need to interact with them.

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Content marketing

Create engaging content to power your inbound strategy — and attract the right visitors to your site, convert them into leads and nurture them, help close them into customers, and then delight them into promoters.

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Email marketing

Leverage one of the most powerful tools in your inbound marketing toolbox to extend your reach, nurture prospects and leads, and enhance communication with your customers.

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Contact us for a consult