Lead generation and nurturing is a crucial component of inbound marketing. It begins with finding unique ways to get people naturally interested in your company — usually by offering them valuable information and content — and then nurturing their trust so they warm up enough to your brand to consider buying from you.
Our team of inbound experts understands all of the nuances of lead generation. Once we’ve assisted you in defining who your ideal customers are, we use an integrated approach to help you:
And of course, we never stop testing. The more we tweak and test every step of your inbound lead generation process, the more you’ll improve lead quality and increase revenue.
Visitor discovers your business through one of your marketing channels (such as website, email, blog, or social media page).
Clicks on call-to-action (CTA) – an image, button or message calling website visitors to take some sort of action.
Navigates to a landing page, which is a web page with a distinct purpose.
Visitor fills in a form with personal information in exchange for something valuable — usually content or something valuable.
The visitor becomes a lead.
Nurture your leads until they’re ready for your sales team.
Define your ideal buyer personas and understand their journey so that you know who you want to reach, and how, when, and where you need to interact with them.+
Create engaging content to power your inbound strategy — and attract the right visitors to your site, convert them into leads and nurture them, help close them into customers, and then delight them into promoters.+