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Email marketing

Build relationships with your prospects and customers

Email marketing is still one of the most powerful tools in your inbound marketing toolbox. It’s primarily used to close leads into customers but can also be used to delight customers after they purchase your product or service — that is, to nurture your leads and your customers, which is all about sending the right email to the right audience at the right time.

 

At Oz Branding, we understand all of the ins and outs of email marketing, and help you build a great email strategy that provides your leads and customers with relevant content, builds their trust, and enables you to nurture your relationship with them.

 

This is done using the following HubSpot best practices:

 

  1. Determine who your audience is.
  2. Segment your contacts database to match that audience.
  3. Send the right content at the right time to that audience.
  4. Nurture your leads into becoming a customer.
  5. Delight your customers after they’ve purchased your product or service.

 

As in every other stage of inbound marketing, we make sure to test and analyze your emails and use this information to constantly improve results.

 

In addition, as inbound marketing experts, we understand the importance of developing a marketing strategy that is fully integrated, which is why we help you supplement your email marketing with blog posts and content to make sure your list of leads is always up-to-date and growing.

Whant to get some tips on embracing your role as the “voice of the customer”?
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Learn more about inbound options

Marketing automation

Deploy marketing automation tools to enhance and streamline your inbound efforts, replicate what works and leverage your campaigns, content, activities, and conversions.

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Persona targeting

Define your ideal buyer personas and understand their journey so that you know who you want to reach, and how, when, and where you need to interact with them.

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Lead generation & nurturing

Build a strategy to attract the right people to your website, convert them into potential prospects, and then nurture them so they become sales-qualified leads, customers, and eventually promoters of your brand.

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Contact us for a consult