As inbound marketing experts and avid promoters, we understand that using inbound marketing to build a loyal audience and a constant flow of organic traffic to your website is part of a long-term strategy and can take time. For this reason, we recommend using paid media or digital advertising to complement your earned media and drive traffic more quickly to your website.
However, it is essential that this is done in a way that is still aligned with inbound marketing and is not intrusive to your prospects and customers. With this in mind, we help build an integrated inbound marketing strategy that carefully uses different paid advertising tools such as Google AdWords, paid social media advertising, email newsletters, and paid press releases to accelerate your strategy and offer valuable content to segmented and targeted audiences.
Define your ideal buyer personas and understand their journey so that you know who you want to reach, and how, when, and where you need to interact with them.+
Create engaging content to power your inbound strategy — and attract the right visitors to your site, convert them into leads and nurture them, help close them into customers, and then delight them into promoters.+