Content marketing

Content is what sets you apart

Once you understand your buyer personas and their buying journey, it’s time to start doing inbound marketing, which can’t exist without content.

Content is what sets you apart. It’s what delivers the right message into the hearts and minds of your customers in the right place and at the right time. There are lots of different ways you can deliver that message: blogs, emails, landing pages, social media, and beyond. But without content, there’s nothing to deliver.

Content is what pulls people from one stage of the inbound methodology to another. It attracts the right visitors to your site, converts them into leads, nurtures them, and helps close them into customers. It’s also a big part of what delights them into promoters.

Content is the fuel that powers a successful inbound strategy.

But not just any content – remarkable content that makes people want to read, share, and come back for more. We know that it sounds like a tall order but we’re here to help.

With expertise in creating highly-engaging and valuable B2B content, Oz Branding guides you through the following steps in the pursuit of informative, entertaining, and interesting content:

1. Plan. First, we define the purpose of your content (for example, attracting more people to your site or converting more people into leads).
   Then, we choose the content formats (such as videos, blog posts, how-to-guides, infographics, and more) based on who you’re creating the content for, how much time you have to create it, and how much information you have and want to present.
   And finally, we create content topics that are based on your buyer personas (who you’re trying to reach) and the buyer’s journey (what content will be most interesting or helpful for them at that point in time).
2. Create. The next step is to use the ideas in your content plan to create unique, engaging, informational, and useful content that attracts, converts, closes, and delights your audience. The main idea is to provide content that helps potential customers educate themselves about challenges and solutions.
3. Distribute. This step is crucial in the process as your content is only as good as your content delivery. Social media is an excellent tool when promoting your content, but as there are so many different social channels, you need to keep your persona in mind and research where they are spending most of their time. The right distribution technique can get the right content to the right person and at the right time.
4. Analyze and repeat. Content creation and marketing is an ongoing process. In order for it to be successful, we help you to analyze your content results, optimize, and repeat the process. Consistency is key.