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Welcome to the world of inbound marketing

Attract customers and grow your B2B business

Let our experienced team of certified HubSpot inbound marketers help you attract individuals to your brand, convert them into loyal customers, and increase revenue.

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What is inbound marketing?

Inbound marketing is a customer-centric approach that focuses on attracting customers to your business through content and interactions that are valuable, helpful, and trust-building.

 

When you use inbound marketing, your customers will come to you!

 

While traditional or outbound marketing is marketer-centric and vies for the attention of prospects, inbound marketing is customer-centric and addresses the challenges of your potential customers to bring them to you and build their trust in your business.

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Does inbound marketing work in the world of B2B?

The answer is “Yes!”

Regardless of business model or industry, inbound marketing creates a win-win situation for you where you can get closer to your direct customers and distributors, and also increase brand awareness amongst end users to enhance end-user demand for your brand.

Contact us for a consult

How can we help?

Oz Branding is a specialized inbound marketing consultancy firm and a certified HubSpot partner. We help our B2B clients implement successful inbound marketing strategies that attract the right prospects, convert them into leads, close sales, and then continue to delight customers so they become valuable brand promoters.

Persona targeting

Define your ideal buyer personas and understand their journey so that you know who you want to reach, and how, when, and where you need to interact with them.

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Lead generation & nurturing

Build a strategy to attract the right people to your website, convert them into potential prospects, and then nurture them so they become sales-qualified leads, customers, and eventually promoters of your brand.

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Content marketing

Create engaging content to power your inbound strategy — and attract the right visitors to your site, convert them into leads and nurture them, help close them into customers, and then delight them into promoters.

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Email marketing

Leverage one of the most powerful tools in your inbound marketing toolbox to extend your reach, nurture prospects and leads, and enhance communication with your customers.

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Social media marketing

Know where your customers are and then create a social media strategy that enables you to enhance brand awareness, contribute to your industry’s conversations, engage with your prospects and customers, and efficiently distribute your content.

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Search engine optimization (SEO)

Understand what your prospects are searching for, so that you build a solid SEO strategy and optimize your website and content to attract prospects and turn them into new visitors on your website.

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Digital advertising

Integrate the right amount of digital advertising into your inbound marketing strategy to accelerate and drive traffic more quickly to your website.

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Marketing automation

Deploy marketing automation tools to enhance and streamline your inbound efforts, replicate what works and leverage your campaigns, content, activities, and conversions.

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Contact us for a consult